Monday, July 24, 2006

Goodbye My Friend, Goodbye My Lover...

Krispy Kreme, producer of the world's greatest donut when served fresh and hot off the assembly line, is shutting down all Massacusetts stores, save for one shop located on Route 1 in Dedham. All the KK locations in NYC have closed, too, except for one on the upper east side. What caused the old KK to go downhill so badly and so quickly here in New England?

Read about it in the Boston Globe.

Some interesting stats found in the article:

--- Customer tastes have changed, said Honey Dew Donuts founder Dick Bowen. When he opened the first Honey Dew 33 years ago, 70 percent of sales came from doughnuts. Today coffee accounts for more than 60 percent of sales for the 150-store chain and doughnuts for 12 percent.

--- With 63 percent of its sales coming from beverages, Dunkin' Donuts has repositioned itself as a coffee company.

--- Minus land costs, it's a $2 million investment to open a Krispy Kreme locally, compared with about $500,000 to open a Dunkin' Donuts.

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